Why NPR is Thriving (They’re Not Afraid of Digital Media)

But NPR’s digital efforts are much broader. It was the first mainstream-media organization to enter podcasting and often has several programs in the iTunes top 10. An open platform introduced last year allows listeners to mix their own podcasts and otherwise play around with NPR content — one fan built an NPR iPhone app. And NPR is putting all of its editorial employees — every editor, producer, and reporter — through multimedia training, with support from the Knight Foundation. Traffic on NPR.org grew 78% from 2007 to 2008.
(Link: Why NPR is Thriving (They’re Not Afraid of Digital Media))