A Good Way to Change a Corporate Culture – Peter Bregman – HarvardBusiness.org

To start a culture change all we need to do is two simple things:
1. Do dramatic story-worthy things that represent the culture we want to create. Then let other people tell stories about it.
2. Find other people who do story-worthy things that represent the culture we want to create. Then tell stories about them.
(Link: A Good Way to Change a Corporate Culture – Peter Bregman – HarvardBusiness.org)