Scout Analytics, which the company has been testing since November, can pick up more than just whether or not people are sharing subscriptions. It can, for instance, tell (in a way that protects your privacy) whether you log on from home or via a laptop from a variety of locations. It tells how frequently you log in, what devices you use to do so, and what you do while logged on. If you’re engaged in a free trial, it can predict whether you’re using the service so much that you’re likely to become a permanent user. If your subscription renewal data is coming up and you start downloading as much information as possible, that’s evidence that you’re getting ready to defect to a rival or just end your subscription.
(Link: AdmitOne’s new keystroke analystics tool to make subscription-based sites more profitable)
AdmitOne’s new keystroke analystics tool to make subscription-based sites more profitable
June 29, 2009
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Brent Sordyl’s blog » HotChalk is a learning environment for K-12 … http://bit.ly/oBI0l
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Brent Sordyl’s blog » HotChalk is a learning environment for K-12 …: HotChalk is a learning environment fo.. http://bit.ly/19q9ZF
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