Parents universally believed that the computer could help their kids learn, but they couldn’t find great, fun, educational content. Additionally, they wanted more say over what their children were doing online. Parents didn’t really want to open up the whole, sometimes scary, web to their young kids. Mark decided it was time to build a safe, fun, online educational experience for kids that also gave parents the information and control they wanted.
(Link: Zoodles – safely entertain and educate your child online)
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August 31, 2009

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