On Prototyping: The Simplest Solution Never Comes First

In their opinion, if they are outsourcing prototype development, they are also outsourcing learning. By being able to develop fully functional prototypes in house, “The learning from building prototypes stays here and we can be faster, more agile,” says Roland. “The simplest version works the best, and the first version is never the simplest.”
(Link: On Prototyping: The Simplest Solution Never Comes First)