October 19, 2009
They launched the free beta site in April, 2008. The site was built on Adobe Flash, with no download required. They created all sorts of clothing and accessories for the kids to choose from. By May, the site had grown to 30,000 to 40,000 users. About 70 percent are girls. They started a premium membership that cost $5.99 a month. There are no ads, since parents don’t like advertisers selling stuff to their children.
They signed up Nexon, the South Korean online game publisher that has made huge hits such as Maplestory, as a strategic partner. Nexon made a minority investment in Fantage and signed the rights to become the overseas publisher of the site.
(Link: With 3 million fans, Fantage formally launches virtual world for kids | VentureBeat)
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