PubCon 2009: Zappos CEO Tony Hsieh Keynote – Online Marketing Blog

Zappos top 10 core values:

1. Deliver WOW through service
2. Embrace and drive change
3. Create fun and a little weirdness
4. Be adventurous, creative and open-minded
5. Pursue growth and learning
6. Build open and honest relationships with communications
7. Build a positive team and family spirit
8. Do more with less
9. Be passionate and determined
10. Be humble
(Link: PubCon 2009: Zappos CEO Tony Hsieh Keynote – Online Marketing Blog)