The time when the innovation movement grew up

6. Most companies seem to have the ambition of being innovative – what three obstacles do you think are stopping them from achieving their ambition?

The first and most important challenge is resource allocation. Innovation doesn’t happen by accident. Companies have to allocate time and money to innovation. Paradoxically, the second challenge is also resource allocation – in this case too much resource allocation.
(Link: The time when the innovation movement grew up)