The Elves Leave Middle Earth – Sodas Are No Longer Free « Steve Blank

Unintended Consequences
I had lived through this same conversation four times in my career, and each time it ended as an example of unintended consequences. No one on the board or the executive staff was trying to be stupid. But to save $10,000 or so, they unintentionally launched an exodus of their best engineers.
(Link: The Elves Leave Middle Earth – Sodas Are No Longer Free « Steve Blank)