February 3, 2010
The publishers are tapping the know-how of ScrollMotion Inc. to develop textbook applications and test-prep and study guides for the iPad.
“People have been talking about the impact of technology on education for 25 years. It feels like it is really going to happen in 2010,” said Rik Kranenburg, group president of higher education for the education unit of McGraw-Hill Cos. and one of the publishers involved in the project.
Other publishers include Houghton Mifflin Harcourt K-12, which is a unit of Education Media & Publishing Group Ltd.; Pearson PLC’s Pearson Education, and Washington Post Co.’s Kaplan Inc., known for its test-prep and study guides.
Maureen McMahon, president of Kaplan Publishing, said a recent Kaplan study showed that students remain big fans of printed books but that they would be more receptive to e-textbooks on portable digital devices.
(Link: Textbook Firms Ink E-Deals For iPad – WSJ.com)
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