“two moments of truth”: when the customer encounters the P&G product in a retail setting; and when they actually use the product.
(Link: What Every New Generation of Bosses Has to Learn – Harvard Business Review)
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“two moments of truth”: when the customer encounters the P&G product in a retail setting; and when they actually use the product.
(Link: What Every New Generation of Bosses Has to Learn – Harvard Business Review)
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