Think Vitamin » How To Name Your Company

Step I: Set Your Constraints:
So what makes a good name? There are five main characteristics:

It’s easy to remember
It’s easy to spell and requires no explanation
It describes your business category
It describes your benefit
It describes your difference
Here are three more constraints that I like:

It has to be one or two syllables long – no more
Each syllable starts with a strong consonant (B, C, D, G, K, P, Q, T)
It’s fun to say (”…that just rolls off the tongue”)
(Link: Think Vitamin » How To Name Your Company)