A Smart Bear – why getting 10 customers is all that matters

If there are millions, it’s trivial to find ten. If you can’t find even ten, then either there’s not millions or those millions aren’t interested in you.

Businesses don’t start with millions of customers, they start with one, then ten, then a hundred, and then a thousand. But most don’t get past ten.
(Link: A Smart Bear – why getting 10 customers is all that matters)