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developer.apple.com – Our JVM is Deprecated

As of the release of Java for Mac OS X 10.6 Update 3, the version of Java that is ported by Apple, and that ships with Mac OS X, is deprecated.

This means that the Apple-produced runtime will not be maintained at the same level, and may be removed from future versions of Mac OS X. The Java runtime shipping in Mac OS X 10.6 Snow Leopard, and Mac OS X 10.5 Leopard, will continue to be supported and maintained through the standard support cycles of those products.
(Link: developer.apple.com – Our JVM is Deprecated)

Can you buy me now? Apple and the war for the mobile market

But I want to talk about the second story, the one about the company deciding not to license its operating system to third-party hardware makers. In the mobile-market version of this story, Google is Microsoft, Android is Windows, iOS is the Macintosh operating system, and Apple is, well, Apple. The pieces match up so well, it’s barely even an analogy. The lesson seems clear: unless Apple learns from its past mistakes and opens up its mobile platform, it’s going to end up with a Macintosh-like minority market share while Google licenses its mobile OS to all comers and the Android phone becomes the Windows PC of the new mobile computing era.
(Link: Can you buy me now? Apple and the war for the mobile market)

Invincible Apple: 10 Lessons From the Coolest Company Anywhere

{1} Go Into Your Cave
{2} It’s Okay to Be King
{3} Transcend Orthodoxy
{4} Just Say No
{5} Serve Your Customer. No, Really
{6} Everything Is Marketing
{7} Kill the Past
{8} Turn Feedback Into Inspiration
{9} Don’t Invent, Reinvent
{10} Play by Your Own Clock
(Link: Invincible Apple: 10 Lessons From the Coolest Company Anywhere)

Steve Jobs on Flash: Correcting the Lies

Half-Truth #1: “Adobe was the last major third party developer to fully adopt Mac OS X.”

iTunes, flagship Apple software product enabling the success of the iPod, selling over 1 billion songs, and empowering digital movie rentals, isn’t Cocoa.
(Link: Steve Jobs on Flash: Correcting the Lies)

The Secret Diary of Steve Jobs : We are removing Flash support from OS X

Also: As of some day really soon, Gawker Media Web sites will not be supported in Safari, both on iPhone OS and OS X. Purely for technology reasons. Same for advertisements sold by Google. They were fine in the PC era. But now they just look ugly. Our users don’t want them on their Macs.
(Link: The Secret Diary of Steve Jobs : We are removing Flash support from OS X)

The iPad, and the Staggering Work of Obviousness : Cheerful

Steve expertly wields the powerful tool that is the feeling of recognition.

That feeling tells us, hey, I’ve been here before, and good things happened, and people were nice to me. Recognition is a poor man’s wisdom. It helps people decide whether to buy. Without recognition, they won’t even entertain the question.
(Link: The iPad, and the Staggering Work of Obviousness : Cheerful)

Apple Removes Teaching App From App Store, and Educators Complain – Gadgetwise Blog – NYTimes.com

Apple generally makes news by publishing new apps, not by unpublishing them. But last week, it made some educators upset when it removed an app, Scratch Viewer, from the iTunes App Store.

Scratch Viewer was designed to let educators and others review a child’s work that was created on an iPad, iPhone or iPod Touch using the Scratch programming language, which has become popular in many schools.
(Link: Apple Removes Teaching App From App Store, and Educators Complain – Gadgetwise Blog – NYTimes.com)

The Flash Blog » Apple Slaps Developers In The Face

Now let me put aside my role as an official representative of Adobe for a moment as I would look to make it clear what is going through my mind at the moment. Go screw yourself Apple.
(Link: The Flash Blog » Apple Slaps Developers In The Face)

Guiding Principles of Apple Innovation

1. Dont follow your Customers; Lead them
2. Temper Engineering wit Art
3. Focus on the Few to sell to the Many
4. Be your own toughest Critic
5. Clear your mind and Think Different
6. Build your Innovation Infrastructure and Fortress
7. Cultivate your Creatives – the Innovation Elite
8. Institutionalize your Creativies
9. Innovation is not Invention
10. Organize Something
11. MRD + ERD + URD
(Link: Guiding Principles of Apple Innovation)

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