So how does it work? A gentlemen can sign up via the website, pick preselected looks, and answer a small questionnaire with questions like “where do you shop right now?,” “what’s your favorite item in your closet,” sizes, price and color preferences and more. A stylist will then call/contact the customers via their preferred method of communication. Once the stylist gets an idea of the customer’s style, he or she will send a “trunk,” of clothes and ship out via Fedex a handpicked collection of shoes, pants, shirts, and more.
Once the customer receives the order, he can try on the items and send back the clothes he doesn’t like in a prepackaged box.
(Full Story: Trunk Club: Outfitting Men Just The Way They (And Their Wives) Like It)


April 7, 2011
