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Killing innovation with corner cases | VentureBeat

November 24, 2009 by Brent Sordyl 0 Comments

Unlike large corporations, startup meetings are not about achieving consensus for every objection raised. They are about forward motion, momentum and feedback loops (i.e. Customer Development.)

The heuristic I suggest is: hear the corner case objections, make the objector calculate the odds, if the potential damage estimate is low (probability of the event occurring multiplied by its ability to put you out of business) keep the meeting focused and move on. If you do this consistently your team will catch on.
(Link: Killing innovation with corner cases | VentureBeat)

cornercases, innovation

Killing Innovation with Corner Cases and Consensus « Steve Blank

April 23, 2009 by Brent Sordyl 0 Comments

Corner Cases
A corner case is an objection that may be:
1. technically reasonable
2. may have a probability of occurring
3. its probability of occurring is lower than your probability of running out of money.

I’ve noticed that corner case comments are directly proportional to the intelligence of the people in the room. The smarter the team the more objections you’ll have – and they’ll all be technically and theoretically possible.
(Link: Killing Innovation with Corner Cases and Consensus « Steve Blank)

brainstorming, consensus, cornercases, innovation

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