WA – How are you different from the Khan Academy or other players in this space?
MF — There are very few people doing what we’re doing. I’m trying to prove you can do this from the bottom up – asking for as little money as possible for what we do. If you can’t access scale, then this doesn’t work. The amount of money we make per learner is actually very small. It is increasingly difficult for 90% of incumbent players who want to charge huge margins and employ a sales force. We dispense with all of that. It’s just straight on the web. You either like it or you don’t. It’s a freemium model. There’s a couple of distinctions of how we work. If you’re an individual, nearly all the services we offer you are free. What you “need” to learn online is free, what is “nice” for you to have, you pay. When an organization gets involved, we do charge. When an organization comes to us and says, “we don’t have a budget,” we work with them. Our social mission is important to us.
(Full Story: Alison.com Talks About The Future of Online Education)


September 19, 2011
