Brent Sordyl's blog

Scout Analytics, which the company has been testing since November, can pick up more than just whether or not people are sharing subscriptions. It can, for instance, tell (in a way that protects your privacy) whether you log on from home or via a laptop from a variety of locations. It tells how frequently you log in, what devices you use to do so, and what you do while logged on. If you’re engaged in a free trial, it can predict whether you’re using the service so much that you’re likely to become a permanent user. If your subscription renewal data is coming up and you start downloading as much information as possible, that’s evidence that you’re getting ready to defect to a rival or just end your subscription.
(Link: AdmitOne’s new keystroke analystics tool to make subscription-based sites more profitable)