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Clay Shirky: Doing work, or Doing Work?

Clay argued that user testing techniques developed over the past 25 years for Work no longer apply for work. We shouldn’t be asking, “Can you complete the task?” but rather “Are you motivated to do it in the first place?” Excel needs usability testing because people are forced to use it for Work; technology for work instead needs to understand users’ underlying motivations.
(Link: Clay Shirky: Doing work, or Doing Work?)


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