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SAT Test Prep as a Union Perk – The Choice Blog – NYTimes.com

Princeton Review, the test-prep giant, announced on Monday that it was developing a suite of “college readiness educational services” that would be accessible to the families of more than 13 million union members who participate in a benefits plan of the A.F.L.-C.I.O.
(Link: SAT Test Prep as a Union Perk – The Choice Blog – NYTimes.com)

Forget the Tote Bag; Cablevision Is Offering Free SAT Prep – The Choice Blog – NYTimes.com

The on-demand PSAT and SAT training course (ordinarily available for $99, Cablevision said) is being offered online by Kaplan Test Prep and Admissions. In conjunction with the promotion, Cablevision said it had also produced a television series for its MSG Varsity channel, “Prepare for the Next Level,” that is “designed to help high school students and their families prepare for the college application process.” The first episode is scheduled to be shown Friday.
(Link: Forget the Tote Bag; Cablevision Is Offering Free SAT Prep – The Choice Blog – NYTimes.com)

Head in the clouds, feet on the ground: 2010 college exam essay questions

China’s two-day National Matriculation Exam started this morning for more than nine and a half million students. For everyone else, the fun comes when the essay questions are reported in the national media after the conclusion of the morning exam segment.

Over the next few days, journalists, pundits, educators, writers, and unaffiliated bloggers will pick apart the prompts and offer up their own sample responses.
(Link: Head in the clouds, feet on the ground: 2010 college exam essay questions)

Knewton launches adaptive-learning SAT Prep Course

The potential for adaptive learning technology goes beyond SAT and grad school test prep, and could easily be applied to teaching English grammar, math, and a host of core skill sets in other educational settings. CEO Jose Ferreira says the company is keeping those possibilities on the back burner. “We’ll definitely add other test prep products as well as other direct to consumer offerings. Those may include the after school tutoring or home schooling markets,” Ferreira said over email, “and, yes, we may go after prep for K12 tests but no plans to anytime soon. And we definitely plan to license our platform to other educational groups, especially textbook publishers and schools themselves.”
(Link: Knewton launches adaptive-learning SAT Prep Course)

TeachStreet Launches Decision Engine For GMAT And GRE Test Takers

With the partnership with Kaplan and others, TeachStreet will be introducing websites geared specifically at students preparing for two of of the most popular graduate school admissions examinations, the GMAT and GRE. The new specialty sites will provide free tools to build an individualized study plan, customized to a student’s test date. The site will also list local and online GMAT and GRE test preparation course providers, including Kaplan Test Prep, The Princeton Review, Manhattan GMAT, ed2go, Grockit, Knewton, PowerScore, and Veritas Prep. And the sites will allows you to compare the providers based on Price, User Ratings, Location, Start Date, Duration, Online/Local, Group/1:1, Guaranteed Results and more.
(Link: TeachStreet Launches Decision Engine For GMAT And GRE Test Takers)

Textbook Firms Ink E-Deals For iPad – WSJ.com

The publishers are tapping the know-how of ScrollMotion Inc. to develop textbook applications and test-prep and study guides for the iPad.

“People have been talking about the impact of technology on education for 25 years. It feels like it is really going to happen in 2010,” said Rik Kranenburg, group president of higher education for the education unit of McGraw-Hill Cos. and one of the publishers involved in the project.

Other publishers include Houghton Mifflin Harcourt K-12, which is a unit of Education Media & Publishing Group Ltd.; Pearson PLC’s Pearson Education, and Washington Post Co.’s Kaplan Inc., known for its test-prep and study guides.

Maureen McMahon, president of Kaplan Publishing, said a recent Kaplan study showed that students remain big fans of printed books but that they would be more receptive to e-textbooks on portable digital devices.
(Link: Textbook Firms Ink E-Deals For iPad – WSJ.com)

Part 1 of 3. CAT FAQ: Beginner

4. How does the GMAT select which questions I get?

CATs like the GMAT have a blueprint—a set of specifications (difficulty, question type, content area, etc.) that define which questions you see. At the same time, each question has certain statistical characteristics that the algorithm uses, based on your response, to estimate your quantitative or verbal ability. The algorithm looks at your performance on the questions you have already answered and the characteristics of each question remaining in the pool and then selects for you the question that simultaneously best satisfies the blueprint and provides the most statistical information it can, to generate the best estimate of your ability.
(Link: Part 1 of 3. CAT FAQ: Beginner)

Kaplan – Online College Admissions Counseling Services for Students and Parents through ApplyWise

“Adding ApplyWise to our suite of test prep services allows us to offer students and their families the most complete support throughout the college admissions process,” says Justin Serrano, senior vice president, Kaplan Test Prep and Admissions. “Now in addition to receiving the tools and strategies to help them succeed on the all-important college admissions tests, Kaplan students can access video, audio, interactive exercises and guidance that will help them with all other important parts of the application.”
(Link: Kaplan – Online College Admissions Counseling Services for Students and Parents through ApplyWise)

VerbaLearn.com – Online Vocabulary Lessons!

VerbaLearn, http://www.verbalearn.com, offers courses designed to help students prepare for SAT, GRE, ACT and ESL tests, as well as courses at the 7th through 12th grade reading levels. It has a money-back guarantee to improve your SAT test or GRE test verbal score by 100 points, or your ACT test verbal score by 2 points.

Easy to use, VerbaLearn incorporates educationally proven methods and content developed by professors at leading universities. The system automatically customizes the courses so that users only review the words they don’t already know.
“VerbaLearn is the most effective and interactive way to expand your vocabulary,” said co-founder James Potter. “And it can be an inexpensive gift parents and grandparents can give during the holidays or anytime.”
(Link: VerbaLearn.com – Online Vocabulary Lessons!)

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