Brent Sordyl's blog

At Gaia Online, users spend more than $1m per month on virtual items, says Craig Sherman, the firm’s chief executive. Running such a virtual economy is not easy, which is why Gaia has hired a full-time economist to grapple with problems that are well known in the real world, such as inflation and an unequal distribution of wealth.
(Link: Virtual worlds for children: Online playgrounds – The Economist)