May 16, 2011
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although Groupons can be very deeply discounted, merchants can still make money on them. Indeed, in one survey by Utpal Dholakia of Rice University, 66% of merchants offering a Groupon said that the offer was profitable for them in and of itself — not including any subsequent repeat business from new customers.
(Full Story: Grouponomics | Felix Salmon)
March 28, 2011
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Salesforce.com is often used as a CRM or sales management tool. Groupon actually uses Salesforce and its Force.com platform to power the deals that make up the site. Salesforce was chosen not just because of the company’s experience in supporting large business types — scale is important here — but because of the types of tools that can be integrated or built-on-top of the platform.
(Full Story: How Groupon Uses the Cloud to Scale its Business)
February 8, 2011
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We started really leaning forward in our chairs when the discussion turned to strategy, including the ways to use data to power Groupon’s future consumer- and merchant-facing products. Groupon is the clear market leader in the local deals market. Their scale advantage on both the consumer and merchant side enables them to offer the greatest number of high quality deals. It’s the company’s commitment to investing in personalization and relevancy that will drive deeper relationships with both consumers and merchants. Similar to markets owned by Google such as search and search advertising, this will likely become a “winner take most” market, and smart investments in driving scale plus relevancy will help propel the winner.
(Full Story: Why We Invested in Groupon: The Power of Data « Greylock VC)
