September 19, 2011
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One of the key points to understand about this model: instead of building a very expensive marketing process like their competitors BEA and IBM, JBoss used their R&D resources to build a free product that achieved the same goal: widespread product awareness, and high customer demand – all for zero marketing costs.
(Full Story: How JBoss Did It)
May 16, 2011
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How did a little 32-page book already snag a film option deal with Fox 2000 and, today, reach the pinnacle of online publishing commerce world? The answer appears to be piracy.
(Full Story: How Viral PDFs Of A Naughty Bedtime Book Exploded The Old Publishing Model)
March 29, 2011
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Baby carrots were a hit. They transformed the whole industry. Soon, the big growers in Bakersfield were planting fields with baby carrots in mind, sowing three times more seeds per acre, so the carrots, packed densely together, would grow long and skinny, for the maximum number of 2-inch cuts. Yields and profits climbed. The really big deal, the thing nobody expected, was that baby carrots seemed to make Americans eat more carrots. In the decade after they were introduced, carrot consumption in the United States doubled.
(Full Story: How Carrots Became the New Junk Food)
