June 2, 2011
talking to the folks at Hunch, which does personalized recommendations, they call this “the Chipotle problem,” which is that if you’re doing restaurant recommendations and you’re not careful, you’ll end up always recommending that people go to Chipotle, because people generally have a pretty good experience there, it’s close by most of the time, most people like it. And so you can easily end up just getting redirected and redirected to this one chain restaurant instead of finding out about the more interesting, better, quirkier restaurants around the corner. Chipotle has a very strong signal, and those restaurants might not.
(Full Story: Q&A with the author of ‘The Filter Bubble’)
