July 5, 2011
UPFRONT “CREATIVE THINKING”Ah, the request for “creative thinking” as part of a proposal response. Some RFPs expect it, some don’t. You might consider this speculative or “spec” work. Our default stance has always been not to entertain requests for spec work, and the reasons are well documented. A prospective client asking a web designer to redesign their home page without knowing a thing about them is a slippery slope, and it inherently devalues your role as a creative professional.
(Full Story: RFPs: The Least Creative Way to Hire People)
