How Groupon Uses the Cloud to Scale its Business

Salesforce.com is often used as a CRM or sales management tool. Groupon actually uses Salesforce and its Force.com platform to power the deals that make up the site. Salesforce was chosen not just because of the company’s experience in supporting large business types — scale is important here — but because of the types of tools that can be integrated or built-on-top of the platform.

(Full Story: How Groupon Uses the Cloud to Scale its Business)

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