Selling to Developers: Dealing with “I’ll do it myself”

I can write code at work, at home, even on the bus or on the toilet (although I don’t recommend the last one).  If I want to enjoy the weather, I can close the laptop and go outside.  Development allows for flexibility, but support does not.  When something breaks, it needs to be fixed, not later, but right now.  At least that’s the case if you still want to have paying customers.
And when does support rear its ugly head?  Usually whenever you can least afford it, like the middle of the night, or when you’re on a plane to Cleveland, or if you’re a part-time bootstrapper it’s when you’re at your day job.  You have enough support issues as it is, so Windsoc handling your service integration and dealing with changed or broken APIs certainly reduces the load.

(Full Story: Selling to Developers: Dealing with “I’ll do it myself”)

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