Mobile Sites vs. Apps: The Coming Strategy Shift (Jakob Nielsen)

1. Current Mobile Strategy: Apps Best
2. Future Mobile Strategy: Sites Best
3. When Will the Strategy Shift Happen?

To conclude: I do believe mobile sites will win over mobile apps in the long term. But when that will happen is less certain. Today, if you are serious about creating the best possible mobile user experience, my advice is to develop apps.

(Full Story: Mobile Sites vs. Apps: The Coming Strategy Shift (Jakob Nielsen))

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