How Bots Seized Control of My Pricing Strategy on Amazon

Then another bot piled on, and then one based in the UK. They started competing with each other on price. Pretty soon they were offering my book below the retail price, and trying to make up the difference on “shipping and handling”. I was getting a bit worried.

The punchline is that Amazon itself is a bot that does price-matching. Soon after the marketplace bot’s race to the bottom, it decided to put my book on sale! 28% off. I can’t wait to find out what that does to my margin. (Update: nothing, it turns out. Amazon is eating the entire discount. This is a pleasant surprise.)

(Full Story: How Bots Seized Control of My Pricing Strategy on Amazon)

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