Acxiom, the Quiet Giant of Consumer Database Marketing – NYT

Right now in Conway, Ark., north of Little Rock, more than 23,000 computer servers are collecting, collating and analyzing consumer data for a company that, unlike Silicon Valley’s marquee names, rarely makes headlines. It’s called the Acxiom Corporation, and it’s the quiet giant of a multibillion-dollar industry known as database marketing

(Full Story: Acxiom, the Quiet Giant of Consumer Database Marketing – NYT)

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