‘Sell It Before You Build It’ – The Accelerators – WSJ

If you’re launching a brand new business, services like Launchrock, Unbounce and KickoffLabs all provide easy (and free) tools that allow you to set up a landing page. Once you’ve set up the landing page, you can spend a few hundred dollars through Google Adsense and Facebook Ads to highly target your audience and send traffic to your page. Provide a form to collect potential customers’ email addresses (or any other information) and see what percentage of the visitors submitted their contact details. The higher the percentage, the more potential demand.

(Full Story: ‘Sell It Before You Build It’ – The Accelerators – WSJ)

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