In Media, Big Data Is Booming but Big Results Are Lacking – AllThingsD

Until recently, we have had startlingly few case studies of the transformative power of Big Data on which to model our own big changes in media. Instead we’ve had IT initiatives that promised big insights, but ended up delivering big databases and bigger IT bills. For once, it’s not the IT department’s fault — it’s those of us who are using the data (and, more often, aren’t using it) who are to blame.

(Full Story: http://allthingsd.com/20130520/in-media-big-data-is-booming-but-big-results-are-lacking/?mod=thisweek )

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